topics

Reliance Launching Ad-Subsidized Mobile Game Storefront

imageReliance’s push into the mobile entertainment space continues…The Indian media juggernaut is now launching its own application storefront to distribute more than 900 ad-supported games on mobile. Pulling from Reliance’s online gaming site Zapak.com, the company has tapped Greystripe to add a mobile advertising component to its games, which will now be available for free on mobile phones. As an example of Reliance’s influence, in September, the company struck a deal that allowed the heads of DreamWorks SKG to leave Viacom’s Paramount Pictures and form a new venture, backed by $1.2 billion in funding.

Nov 6, 2008 6:55 PM ET

Posted In: Advertising, Entertainment, Gaming, Mobile

Leave a Comment

Comments (6)

Leave a Comment

Commenting is now closed for this article.

Unhealthily Obsessed With Mobile Content | mocoNews Newsletter

Know something we don’t?

Send Us a News Tip

All tips are anonymous and untraced.

Sponsors

Contributors