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Reliance Launching Ad-Subsidized Mobile Game Storefront

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imageReliance’s push into the mobile entertainment space continues…The Indian media juggernaut is now launching its own application storefront to distribute more than 900 ad-supported games on mobile. Pulling from Reliance’s online gaming site Zapak.com, the company has tapped Greystripe to add a mobile advertising component to its games, which will now be available for free on mobile phones. As an example of Reliance’s influence, in September, the company struck a deal that allowed the heads of DreamWorks SKG to leave Viacom’s Paramount Pictures and form a new venture, backed by $1.2 billion in funding.

Nov 6, 2008 9:00 AM ET

Posted In: Advertising, Countries, Asia, India, reliance

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