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Random House Promotes Book With SMS Chapter

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Book publisher Random House is promoting a new book—Life’s a Pitch—by sending the first chapter via SMS, reports NMA. The chapter is available for free, although I have to wonder how short the chapter is for it to be feasible to be sent by SMS. People who get the chapter also receive details on how to get a 40 percent discount on the book from shops. It sounds like a one-off thing, although if it’s successful I’m sure it will be repeated.

Mar 6, 2007 4:58 PM ET

Posted In: Advertising, Media & Publishing

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