Earlier this month, Toronto-based QuickPlay Media launched its mobile TV service called PrimeTime2Go on the BlackBerry. The service generated a lot of buzz because it was going to be one of the first high-profile applications to launch on the two-month old BlackBerry App World, plus it was also doing something fairly new in mobile—allowing people to download and store the latest TV shows on their phones, which can be watched without a cellular connection.

We caught up with Mark Hyland, QuickPlay’s VP Marketing, today to discuss how things are going, in addition to a hiccup we reported yesterday, which led the company to issue credits to subscribers. Here’s a look at how the service’s first month is going and what it has coming over the next few months:

On the lack of new content: Last week, PrimeTime2Go credited $7.99 to subscribers’ accounts because shows were not updating as quickly as they hoped. Hyland: “We now have 47 series from 18 networks, so there’s a mammoth amount of content. We just wanted to do the right thing, we felt it was a good customer service thing to do. There really hasn’t been a lack of content, but some of the networks took an extra few days to get up there. We do feel that people are paying for the service and they deserve a great service and that’s the goal.”

What’s the goal for how quickly TV shows will be added?: “The next day is the target. We are there for many of the shows, if not most. To some extent it’s up to the content provider because we can publish it really fast. It’s ‘catch-up TV.” So, if you fell asleep before ‘The Daily Show’ last night, you should be able to watch it 12 to 24 hours after. That’s the vision.”

What has initial demand been like?: Hyland would not provide specifics, but he said: “It’s been really popular, it’s been downloaded a ton, and there’s lots of subscribers which we are happy about.” The No. one place people are watching content is in the airplane. In second, place is the office, but “there’s also a surprising amount of home use.” On average, subscribers are downloading 10 to 15 shows a week.

Will you expand past the BlackBerry?: Hyland: “We are actively working on a number of platforms. They are all in the smartphone field….I won’t say which ones until we are slightly further along. I think really the vision is that the service would be available on major smartphones.”

What about a freemium model, where people get some for free and pay for more?: “We’ve talked that. I think what we may look at, based on some of the feedback, is that people can watch some video for free to see the quality of it.” As for an advertising-supported model, “It’s too soon to say. We’ll contemplate advertising eventually, but for now it’s not something we are focused on.”

What’s next?: “We’ll continually improve the service, and add more devices, OS’s, and we are working with the networks toward the Fall launches being a key season as well.”

• QuickPlay Credits Users Of New BlackBerry TV Service For Enduring Content Delays
• @ CTIA: BlackBerry App World Goes Live