The storefront will support Java, BREW, Flash and BlackBerry, and Qualcomm eventually plans to soon support Android, Windows Mobile, Palm (NSDQ: PALM), Symbian and LiMo. Carriers will be able to manage pricing, licensing, promotions and other attributes of the store. The storefront will be available on the internet, mobile web and through a portal on the handset.

This is clearly Qualcomm’s attempt at helping carriers enter a more open environment without losing control (while also staying in the game themselves). As Qualcomm puts it: “the goal of Plaza Retail is to allow application retailers (typically mobile operators) to present subscribers with a uniform and easy shopping experience on any capable device. Plaza Retail also gives publishers and developers the ability to make their content available to multiple retailers instantly, regardless of their development platform.”