Qualcomm (NSDQ: QCOM) must be feeling the age of its Brew mobile operating platform in light of all these smartphone operating systems. Today, it gave the system a face-lift and said it will work with key companies to be able to offer a wide range of applications that can more easily be pre-loaded on to the device by the manufacturer. In doing so, it will speed the time it takes for a phone to get to market. Release.

Qualcomm didn’t name any specific vendors, but it will range from the more technical offerings, such as Java virtual machines to device management to more consumer-friendly offerings found on smartphones today, like browsers, social networks, location-based services, multimedia, instant messaging and calendar apps. The new Brew handsets are expected to launch at the beginning of next year. Previously, it was possible to pre-load applications, but developers had to tweak their app for the specific phone. Now, Qualcomm says developers will be able to write their app for a single platform and it will work across multiple models and from multiple manufacturers—which is sort of the holy grail in mobile.