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Pew Report: Few Cellphone Owners Get News On Mobile; TV Still News King

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Most people in the U.S. still get their news from TV despite more than a decade-long surge in online news consumption, according to a new report (pdf) from the Pew Research Center. And despite the “explosion in cell phone ownership since the mid-90s,” mobile hasn’t had much of an impact on the public’s news consumption. Relatively few of those surveyed get their news using a mobile phone. Smartphone owners are the one standout group in the pack: 37 percent of them get news from mobile. Only 4 percent of cell phone owners get news on their phone and just 8 percent say they watch or listen to news podcasts on iPods and other MP3 players.

The smartphone crowd: The report said “while the demographic profile of cell phone users has come to more closely resemble that of the general public, smartphone use remains dominated by the highly educated and well off.” At least 37% of those surveyed with family incomes of more than $150,000 said they have smartphone and fewer than half as many making a lower income own such a device. At least 25% of all college graduates own a smartphone while only 11 percent of high school graduates own one. (Chart is below, click to enlarge)

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Aug 19, 2008 11:43 AM ET

Posted In: Research & Metrics

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