Paramount Taps Millennial Media For Fall Release Of ‘Eagle Eye’
As Paramount unravels its tumultuous arrangement with DreamWorks SKG founders following the $1.2 billion investment they got from Reliance to form a new film studio powerhouse, the Viacom (NYSE: VIA) unit has announced its mobile plans for Eagle Eye, a film that will likely be one of the last from Paramount’s original DreamWorks team. Paramount Pictures is turning to Millennial Media for a mobile advertising initiative and promotional campaign for one of its films. The mobile advertising company has developed a WAP site where fans can enter their mobile numbers to join the Eagle Eye Mobile Challenge with a chance to win a $1,000 gift card for Circuit City. The campaign features scenes embedded into mobile banner ads and text-message updates that will be sent out to participants leading up to the film’s release. After joining the sweepstakes, participants will first receive a “mysterious call” on their cellphone, followed up by text messages. This is Paramount’s largest endeavor yet for a fall release, and marks the seventh time it’s partnered with Millennial. (Release).
Posted In: Advertising, Companies, Viacom, paramount
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Comments (1)
Sep 26, 2008 4:02 AM
I heard about movie Eagle eye and then start to search about the story.
Hard to find many articles. Most of them just could not give what is it about. But I found a good article on http://blog.80millionmoviesfree.com/in-theaters/eagle-eye-running-to-revenge-unknown-mystery after reading that I got a clear picture of the movie. Interesting and characteristic one. More than action movie it contain good story behind, still need to know is there a political background as they say Didn’t look as it was on the trailer. May be it is hidden behind.