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Nokia’s Comes With Music Deal: EMI May Come On Board Before Service Goes Live

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As Nokia Corp (NYSE: NOK). inches toward launching its “Comes With Music” flat-rate subscription service before the end of the year, the company’s head of global music, Elizabeth Schimel, said she’s hopeful EMI Music will come on board before it goes live.

SEE ALSO: Nokia Signs On Warner Music For Its Flat Rate Music Service; EMI Only Major Holdout

“We are optimistic about our conversations to date with EMI,” she said of the sole remaining holdout among the major labels. Although the company first announced the service with just Universal Music Group at its side, it’s always been the goal to bring as many labels on board as possible prior to launch, Schimel told MocoNews in a brief interview.

Record labels haven’t simply followed UMG’s lead either, Schimel added. “We’ve gotten fantastic support from the music industry…the industry has always been fairly excited about ‘Comes With Music’ … I don’t think it’s ever been a lack of enthusiasm for innovating on this model with us.”

That’s amplified by the fact Nokia hasn’t had to tweak the basic structure of the arrangements it’s making with the majors. Schimel said the deals, which “mutually benefit all stake holders,” have been consistent across its deals with UMG, Sony (NYSE: SNE) BMG and Warner Music Group.

Nokia also has a team currently focused on getting smaller, regional and independent labels to come to the table. The company wants to have a catalog that’s deep enough to garner interest throughout the world, she said.

Jul 1, 2008 2:37 PM ET

Posted In: Entertainment, Music, Companies, EMI, Nokia, Sony, SonyBMG, Vivendi, Universal Music Group, comes with music

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