In an article on Nokia’s move into mobile advertising in the Mobile Media newsletter from Informa Telecoms and Media there’s an interesting tidbit: The nokia.mobi site receives more than 100 million visitors a month from around the world, mostly from China. That’s a pretty high figure—certainly enough to provide initial inventory for anyone looking to advertise with Nokia—and is achieved because all of Nokia’s data-enabled handsets have a preloaded link to the site. It probably wouldn’t shame the portals of large operators, but I’m guessing most off-deck sites only dream about that level of traffic. I had a quick look at the site and it’s not even really that good—more like a demo site.
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