Nokia Uses Mosh To Test Business Models, 12 Million Unique Users
Nokia (NYSE: NOK) views its social networking site Mosh as a test bed for new business models… “Mosh isn’t about moving the revenue needle, it is about finding the things that will,” said project leader George Linardos, reports Dow Jones. The different business models being looked at include service ads through its Nokia Interactive unit, a paid placement program called Spotlight which lets companies pay for prominent placement of their products, and free downloadable games which include advertisements, a different one each time the game is played. So Mosh is part of Nokia’s never-ending process of reinventing itself, in this case the companies push into content.
The article has some usage figures, but they don’t add up: “Since its beta launch in August, Mosh has drawn 12 million to 15 million unique users, with 100,000 visitors and 175,000 to 200,000 downloads a day.” Later the article states “India is the most active country with 50,000 users, and the U.S. is third with 30,000 users”, which can only get to the 12-15 million figure if Nokia is eliminating non-active users. Mosh might lose its beta tag and launch officially as early as June.
UPDATE: Nokia has informed us that the 50,000 figure for India is a per-day figure, rather than overall. The difficulty in estimating unique users is because many mobile phones don’t accept cookies—and that’s where a lot of traffic for Mosh comes from.
Related StoriesPosted In: Advertising, Companies, Nokia, mosh
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Comments (4)
Apr 21, 2008 1:24 AM
i know the mosh guys.. we were trying to do a deal… they have no more than several hundred thousand registered users.. and far less monthly uniques.
those figures are RETARDED!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
run the compete data
NO MORE THAN 170 US USERS.. A JOKE!!!!!!!!!!!
mosh.com 171 -74.1% -43.6%
Apr 22, 2008 2:41 PM
J (and everyone else),
If you don’t like what you see with Mosh, I invite you to do a deal with us at Zedge (http://www.zedge.net). We are the number mobile content community destination in the world, and I assure you we have much better numbers than what you’ve seen from our friends at Nokia - overall and on a country-by-country basis.
For example:
Total members: 8.9 million with 18,000 new signups daily
4.8 million unique users per month
330 Million Page views
1 million downloads daily
Alexa ranking #256
Frankly no competing site comes close in numbers, functionality or capabilities.
Best,
Mark Frieser
SVP Marketing/Content
Zedge
May 14, 2008 4:41 AM
Interesting discussion.. Both of you are right probably. The compete data shows that Zedge has less traction in the US (compete.com shows only US) but the Alexa ranking shows a significant international traffic and the figures above seems to be correct according to Alexa data. Friends? :)
May 14, 2008 9:29 AM
Nokia Mosh is using a sub-domain of Nokia and compete.com, alexa and all the other internet analysis sites are unable to determine the Mosh traffic because of this. The best way go get a sense of their popularity is looking at backlinks, and especially links created by real users in other forums and blogs. A quick look shows that Mosh has very little viral marketing effects. Looks like Mosh are hyping some of their numbers for sure.