The Guardian
trending topics
Close Box

Our news

Yes, it’s true: We are joining GigaOM...


Nokia Does Another Buy: Mobile Marketing Company Enpocket

  • Comments Comments (View)
  • Text Size: A A

Updated below: Nokia (NYSE:NOK) has made another mobile content/marketing buy: it has bought Boston-based mobile marketing company Enpocket, though the price is not clear, WSJ reports. The company was founded in 2001, and got $2 million last year from venture debt firm Leader Ventures. It has received a total of $25 million in venture capital funding. The 120-person company works with Sprint Nextel, Vodafone and Bharti Airtel of India, and has ad clients such as Hyundai and Pepsi.

This Nokia buy follows its buyout of social net Twango, and online/mobile music service Loudeye, and its efforts to launch content and applications on its new handsets.

Updated: it has been officially announced, and Nokia’s Mobile Advertising business unit will be headquartered in Enpocket’s Boston office and Enpocket CEO Mike Baker will lead Nokia’s new unit, according to bizJournals.

Sep 16, 2007 11:26 PM ET

Posted In: Advertising, Money, M&A & Venture Capital, Companies, Nokia

(Page 1 of 1)


The Bestsellers

From iTunes and YouTube to Facebook and Kindle, the most popular content on the web, free and paid.

YouTube Videos YouTube Videos
1. Bugatti Veryon High Speed Runs x7
2. Tallest HS Player in the World 7'5"…
3. Giants Parade FAIL. What Giants player…
4. NEW! DOG(Argentine Mastiff) BITES…
5. Thank You Message to Selena Gomez…
See The Other Bestsellers »

Jobs RSS Job Listings

Social Standing

Which media brands are getting a lift from Tweeters and bloggers right now -- and which are getting panned?

"Sentiment" Scores for All the Companies »

Sponsors

Staff