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Nokia’s New Touchscreen Gets Prime Placement In Britney Spears’ Womanizer Video

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Nokia (NYSE: NOK) may have snagged the most impressive product placement yet in Britney Spears’ just released music video for Womanizer. Just 23 seconds into the video, Nokia’s new 5800 XpressMusic cellphone gets a 4-second nearly full-screen appearance as the video’s lead male character pulls up the device’s calendar. Ironically, the appointment glaring at the bottom of his screen reads “product placement meeting.” The touch-screen phone makes another appearance exactly a minute later as the “womanizing” fellow shoots video of Britney Spears in landscape mode while she sits on a copy machine in an office break room. In all, the 5800 gets about 7 seconds of screen time in a video that runs for 3 minutes and 46 seconds. Nokia said the idea originated from its music team and outside ad agency.

Oct 16, 2008 3:38 PM ET

Posted In: Advertising, Entertainment, Media & Publishing, Companies, Nokia

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