Nickelodeon has tied up with kid-centric MVNO Kajeet to bring its content to users of the pay-as-you-go mobile service. The deal makes Nickelodeon Kajeet’s first kid content provider. The deal will focus on providing users the usual mix of content (downloadable ringtones, wallpapers and games) from Nickelodeon shows, including The Rugrats, The Fairly OddParents, The Adventures of Jimmy Neutron, Boy Genius and SpongeBob SquarePants. The two companies are also teaming up for advertising and promotional efforts. Kajeet will get top billing as the exclusive mobile content partner for the upcoming SpongeBob SquarePants Friend or Foe? Episode. In addition to this exposure, Nickelodeon and Kajeet will launch exclusive mobile content related to the episode. Press release