Customers that currently subscribe to myFaves will be able to continue to use it, but it will be slowly phased out of new offerings. The plan was introduced back in 2006 and was definitely able to garner some attention following catchy commercials with NBA players that asked who was in your Five Faves. Now nearly every carrier has their own version, including AT&T’s recently launched A-List service.

However, T-Mobile often saw the MyFaves program as less of a calling plan and more of a social network, where users interacted with their best friends and closest family members. It embodied its “Stick Together” tagline, which replaced the “Get More” campaign. In a 2006 interview with CEO Robert Dotson, he considered MyFaves as the first step of transforming from a wireless company into a mobile communications company. He said “the next generation is when someone’s birthday is 10 days away, we’ll put a package on there that says start to think about what to give that person….This is step one in what will be a long history of products based around a consumer, not a network.”

T-Mobile’s recently launched unlimited plans definitely seem like a fall-back to T-Mobile’s “Get More” days. The Even More plan requires a two-year contract and offers unlimited voice and text for $59.99 or unlimited voice for $49.99. The Even More Plus plan offers unlimited voice, text and browsing for $79.99 without a contract.