Smartphoniacs are described as people who take their phone to the restroom; send messages when driving and at all hours of the day and night; and are people who make excuses for rudely typing away on their device during conversations or meetings.

This class of smartphone users span just the top 10 percent of all smartphone users—who just can’t pull themselves away from the phone, reports the WSJ, which writes about the phenomenon in a column designed to look at micro trends that can lead to sweeping changes within an industry. It sounds like smartphones falls into this category, as it only takes three million people, or 1 percent of the U.S., to create new markets or spark a social movement.

If this is indeed true, then perhaps the moment that the wireless industry has been waiting is within reach—that is, the time when U.S. consumers discover that the phone can be used for a lot more than talking.