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Navteq Wants To Tap Nokia-Phone Users To Map The World

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imageAs Nokia’s (NYSE: NOK) $8.1 billion acquisition of Navteq nears an expected close on Aug. 8, it’s time to ask what a mapping company and a handset-maker will look like once put together. In a Chicago Tribune story, we get Navteq CEO’s Judson Green perspective. He said by tapping into Nokia’s billion-plus user base, Navteq will get a larger geographic reach and a broader range of content than it could ever get through its fleet of truck drivers that scour the globe. Green: “We’re excited about tapping into the Nokia community of consumers—of which there are close to a billion around the world—who can give us input as to what they find when they’re traveling. We love the idea of having that consumer input funneled back to us because it allows us to make the map more accurate, to keep it fresh and to make it more interesting.”

SEE ALSO: Nokia/Navteq To Get EU Green Light: Report; TomTom/Tele Atlas Complete

Green said by watching Nokia handset users, Navteq will have access to two types of information: the cell phone can be used as a live probe to provide clues as to the speed of traffic and it can be used to gather user-generated content (however that won’t be a dominant way Navteq builds maps). Green explains the evolution of the company in one quote: “If our heritage was in the automotive sector and you think about a consumer behind the wheel, our future is with mobile consumers, or pedestrians…Ultimately, you will find maps on every phone and you’ll find location-based content on every phone.”

Jun 16, 2008 11:22 AM ET

Posted In: Money, M&A & Venture Capital, Mergers & Acquisitions, Technologies / Formats, GPS Navigation & Maps, Companies, Nokia, navteq

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