Not that many countries outside Asia are using it in a big way, but proportionally fewer Americans are watching mobile TV than anywhere else surveyed, Nielsen Mobile VP Jeff Herrmann told the Mobile Backstage side conference on mobile entertainment in Barcelona.

Herrmann: “Why doesn’t their voracious appetite for media translate to mobile video? Only about two percent use it There’s a gap of about 10 million individuals that pay for mobile content subscription to mobile video but don’t use it - why is that?” Blame the handsets. “The US is lagging the rest of western Europe in video usage. Only 36 percent of devices in the US are capable of receiving mobile video.”