MoJiva Raises First Round Of Funding; Appoints CEO

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MoJiva Raises First Round Of Funding; Appoints CEO

MoJiva, a mobile advertising platform provider, has raised an undisclosed first round of funding from Bertelsmann’s VC arm Bertelsmann Digital Media Investments (BDMI). The New York City-based start-up, which launched in May 2008, has also appointed David Gwozdz CEO. Gwozdz, an original member of the team that founded online ad company DoubleClick, was most recently an SVP at behavioral ad company Phorm.

MoJiva plans to use the investment to develop new products and to expand its sales and marketing staff. The company’s main product, its “Self Service Ad Delivery Tooklit” is targeted at advertisers who want to create and manage their own mobile campaigns, and publishers who want to monetize their mobile content through ads. Mojiva also provides white label versions of its toolkit to ad agencies. The company claims that it has served over half a billion ads since its launch (release).

Dianne See Morrison Nov 13, 2008 5:01 PM ET

Posted In: Advertising, Money, M&A & Venture Capital, Venture Capital, bertelsmann digital media investments, mojiva

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andy

I think you will find that this company's model meets the clients expectations - targeted campaigns that have flexibility and are instantly measurable compared to the normal and to some degree the usual incumbent TVC and print avenues.

This is why Digital marketing in the majority of its forms will be engaged and will be the strong strategic component in a brands reach to its customer base..

Mobile People

The question is that would this relatively new start-up be able to show it's strength with existing players ? Further, with the financial crisis that wipe out the ads spending power, how's this new company be able to ride it thru ?