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Mobile Web 2.0 Revenues To Reach $22.4 Billion By 2013: Report

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The global market for Mobile Web 2.0 (social networking, user-generated content, mobile search and mobile instant messaging) will be increase from $5.5 billion currently to $22.4 billion in 2013, according to Juniper Research (the $5.5 billion seems a little high to me, I’ve asked for some more details). This will come mainly from social networking/user-generated content, which is predicted to grow from $1.8 billion this year to $11.2 billion in 2013, while growth in mobile search and mobile IM will be more measured. Most of the money will come from service revenue, although mobile advertising will be significant. While the Far East, Western Europe and North America currently dominate the global market for these services, Juniper predicts they will be surpassed by developing regions over the forecast period.

“Combining the power of the social network map – namely: ‘who I know, how I know and where I know’ – with that of mobility, presents the greatest opportunity for revenue generation of any of the applications as defined within Juniper’s Mobile Web 2.0 framework,” according to Juniper analyst Ian Chard. (release)

May 14, 2008 4:09 PM ET

Posted In: Research & Metrics, Social Media

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