Mobile Visitors To UrbanSpoon Are More Lucrative Than Online Users
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UrbanSpoon, the restaurant recommendation service that got a lot of attention after being featured on an iPhone commercial and was bought by IAC (NSDQ: IACI), is making more than twice as much revenue from mobile users than it does from visitors to its web site.
SEE ALSO: IAC Adds More Local Emphasis And iPhone Status By Acquiring Urbanspoon
The figures were shared tonight at a Seattle event called The Naked Truth 2009, which is discussing revenue models for consumer Internet startups. The four presenting startups are Redfin, UrbanSpoon, Picnik and Animoto. While I wasn’t able to make it, TechCrunch, which is in attendance tonight, has the slides here. More numbers from UrbanSpoon after the jump…
UrbanSpoon highlights:
—Traffic: 74 percent of UrbanSpoon’s traffic comes from Google (NSDQ: GOOG), while 99 percent of its mobile traffic occurs on the iPhone.
— Revenue per 100,000 visitors: Web is $2,000 and Mobile is $5,000.
—Apple (NSDQ: AAPL) Commercial: resulted in 300 percent growth.
Posted In: Advertising, Companies, Apple, iPhone, IAC
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