Mobile TV is more or less ready to go in the US, it’s just waiting for an invitation to the party. “The big problem, analysts say, is people aren’t yet willing to pay for TV on cell phones. That’s slowing a potentially big market for makers of cell phone TV chips…”People were excited about it—until they learned they had to pay for it,” said Yoram Solomon, director of standards and technology strategy for Texas Instruments (NYSE:TXN)” reports Investors Business Daily. Advertising is surely part of the answer, but there’s also an argument for a mixed model…this is going to be the big challenge of the mobile content industry—getting the business model right. I noticed that in Japan, it’s not the technology that’s amazing, it’s the number of people using the technology.