Mobile Song Identifier Shazam Wins KPCB Funding, Would Consider IPO
Shazam, the mobile app and call-in service that helps users name songs, has taken an undisclosed amount of funding from Google (NSDQ: GOOG) and Amazon (NSDQ: AMZN) backer Kleiner Perkins Caufield and Byers, which is taking a stake, through its iFund.
SEE ALSO: Interview: Andrew Fisher, CEO, Shazam: App Stores Will Give Us 100 Million Users
And Shazam CEO Andrew Fisher tells paidContent:UK that the company is considering launching an IPO at some point and will introduce a unified freemium pricing model for its app across all platforms by the end of the year. Having reached its goal of 50 million users, the company is now focusing on reaching 100 million by the end of 2010, as Fisher told us in May.
—New money: Fisher declines to say how much the KPCB round is—it’s “significant”—but says: “The application of the funding is to help Shazam accelerate, continue to build its userbase and expand geographically as well as develop the product.” Its initial investment was £11.5 million (now $18.3 million) from Acacia Capital and DN Capital. Times Online: “Of KPCB’s 520 investments, only three have been in Europe.”
—Public offering plans: The obvious question for a growing, profitable business is, would you consider an IPO? “We would,” says Fisher. “We’re venture backed and ultimately we want to deliver a return to our shareholders. As we look to the future we absolutely think we have the size and the scale to launch a public offering.” Fisher says it’s “not on our minds right now” and is a more long-term goal.
—Freemium model: Shazam currently has a confusion of different pricing models: the iPhone app is free but Nokia (NYSE: NOK) users pay $4.99 on the Ovi store. But by the end of the year, across all platforms, Shazam will be available either as a free version with a maximum of five monthly song recognitions or as a $5 (£3.14) app with unlimited tagging and additional features—the same model introduced last week for Windows Mobile handsets.
—Ads important, but not enough: Fisher says ad rates for Shazam have been “improving” in the last three months but it’s still not enough: “We’re a profitable company and we want to stay profitable…we don’t think today mobile advertising is of the level that could sustain a business of the size we’re operating.” Shazam ad aren’t going anywhere—this week the company signed a targeted ad deal with 4th Screen. The company also earns commission on songs users buy through links sent to retailers.
Posted In: Entertainment, Music, Mobile, Money, M&A & Venture Capital, Venture Capital

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