Mobile Music Worth $12 Billion By 2011, $7.3 Billion To Labels: Report
eMarketer has predicted that the mobile music market will increase seven-fold between 2006 and 2011. “EMarketer estimates that music labels earned $1 billion from global mobile music in 2006, and predicts that that figure will rise to $7.3 billion in 2011”...eMarketer goes on to predict that revenues from mobile music will hit $12.045 billion by 2011, of which 8 percent ($964 million) will be ad-supported mobile music. John du Pre Gauntt, eMarketer Senior Analyst, warned that the industry had to “change some of their fundamental assumptions about their roles and rewards in the value chain” or mobile music wouldn’t grow as fast and predictably as they need it to.
Meanwhile, Nokia has marked music as a top priority in China, but is going after the mass market rather than the high-end music handsets, reports Kauppalehti.
Posted In: Entertainment, Music, Research & Metrics
Newsletter
Comments (2)
May 23, 2007 11:16 AM
Where do they get the nerve to come up with these “predictions?”. If you have spent more than a few days in mobile music, you’ll know that number is far too optimistic. Of course anyone can come up with some bs calculation but in terms of revenue for paid downloads or legit music subscription services, that number just won’t happen.
Have these people ever heard of sideloading?
Hell, I’d be surprised if the whole music industry let alone mobile, is worth that much by 2011.
MR
May 23, 2007 4:04 PM
Most mobile music revenues have come from ringtones, sales of which are in decline. Every study of actual user behavior shows that users are overwhelmingly sideloading. Check out the Ad-Supported Music Central Blog at: http://ad-supported-music.blogspot.com/.