eMarketer has predicted that the mobile music market will increase seven-fold between 2006 and 2011. “EMarketer estimates that music labels earned $1 billion from global mobile music in 2006, and predicts that that figure will rise to $7.3 billion in 2011”...eMarketer goes on to predict that revenues from mobile music will hit $12.045 billion by 2011, of which 8 percent ($964 million) will be ad-supported mobile music. John du Pre Gauntt, eMarketer Senior Analyst, warned that the industry had to “change some of their fundamental assumptions about their roles and rewards in the value chain” or mobile music wouldn’t grow as fast and predictably as they need it to.

Meanwhile, Nokia has marked music as a top priority in China, but is going after the mass market rather than the high-end music handsets, reports Kauppalehti.