Several of the mobile ad-technology companies that powered campaigns for Barack Obama are now using his success as a way to sell others on using new technology to reach a targeted audience, according to the WSJ. On the night the polls were closing, companies such as Distributive Networks, which aided Obama’s text-messaging campaigns, and Quattro Wireless, which placed mobile ads, and others such as SS+K and Pontiflex started pumping out white papers and press releases on how the campaigns were implemented.

Now, the WSJ reports that big-name marketers including Gap and Allstate are seeking out these firms, hoping they can do for them what they did for Obama. Obama’s campaign was almost an advertisement for the industry, especially the moment when he decided to announce his running mate via text message. Nielsen Mobile calculated that the text-message announcement was the single-largest mobile-marketing event to date, with more than 2.9 million text messages sent. Kevin Bertram, CEO of Distributive Networks, told the WSJ: “Unlike most other technologies that already have been proven, this was text-messaging’s coming-out party.”