ISuppli Corp has predicted the market for premium mobile content will exceed $44 billion in 2011, which is a significant increase on the $35 billion it was predicting for 2011 back in March. The premium mobile content market is expected to be $20 billion this year. “At present, the mobile video market remains highly fragmented with uncertain business models, technology standards and consumer usage models and uncertainly still reigning around content rights…Because of this the mobile video market will develop incrementally, iSuppli Corp said, but offers the biggest potential returns out of all mobile content. It forecast the combined streaming and broadcast mobile video markets to exceed US$6bn in 2008, up from US$1bn this year,” reports Silicon Republic. Aggregate voice ARPU across the 20 carriers tracked by iSuppli shrank 6 percent from the fourth quarter last year to the first quarter this year, while aggregate data ARPU increased by one percent. Almost a fifth of revenue for these operators is now from data, and while ringtone sales growth is slowing mobile games are growing significantly, particularly in Asia.