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Mobile Content Bits: Vodafone Mulls Ad Sales Deal; Ovi To Offer Video; Nokia Takes Obopay Stake

Vodafone UK may replace Yahoo as mobile ad sales partner: Yahoo’s mobile ad sales deal with Vodafone (NYSE: VOD) in the UK may not be renewed when the exclusive contract between the two ends next month. NMA.co.uk reports that industry sources have said that the carrier, which recently laid off its UK head of mobile Shan Henderson, is rethinking its mobile ad strategy, and is apparently looking over a new sales partner, although no official proposal requests have yet been distributed.

Nokia’s Ovi Store To Offer Video Content: More details are emerging on the sort of content that Nokia’s upcoming Ovi Store will be carrying. In an interview with Reuters, Nokia’s head of entertainment business Tero Ojanpera says the store will include video content, although it is not planning on a more full-featured video service. “Movies will be part of the offering but this kind of a full fledged video store, that is not in our roadmap,” said Ojanpera. 

Nokia takes minority stake in mobile payments provider Obopay: Handset giant Nokia (NYSE: NOK) has invested an undisclosed amount for a minority stake in Obopay, the Redwood City, California-based mobile payments provider. Obopay said it would use the funding, which comes directly from Nokia itself, and not its venture capital fund, to “aggressively extend their product suite and enhance their global presence.” Obopay’s last round of funding—its fourth—came in just under a year ago at $20 million, bringing its total at the time to $68 million. The Ft.com’s Tech Blog puts Nokia’s investment at $70 million.

Mar 25, 2009 6:03 PM ET

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