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Mobile Content Bits: Virgin; MeYou; NYTimes; 1902 Beyond

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Virgin Group To Launch Mobile Venture in India: Richard Branson’s Virgin Group plans to enter the Indian mobile phone market, according to India’s Economic Times. There were no specific details on what form the new venture might take, though Branson said he was hoping to announce it “within the next month or two.”

MoConDi Claims MeYou Success: Mobile technology firm MoConDi has released figures on its mobile viral marketing application MeYou, reporting that the Italian based service has seen its subscribers send 1.6 million recommendations to their friends in the last six months. The service, currently on 3 Italia and Vodafone (NYSE: VOD) Italia, sends MMS links of mobile content recommendations to a user’s friend, as well as a link download the MeYou application. If the friend buys the content, the user gets credits that he or she can use to buy more MeYou content. So far, 64 percent of MeYou’s subscribers have sent recommendations, with 24 percent of the recipients making purchases. Forty percent of MeYou subscribers have never made a content purchase before. MoConDi plans to launch MeYou in the US in the upcoming months following its success in Italy (release).

AT&T (NYSE: T) Gets New York Times (NYSE: NYT) Mobile: The New York Times and AT&T have struck a deal which will give AT&T subscribers four months exclusive access to the paper’s mobile site. Along with the announcement, the network operator recommended that consumers take an unlimited mobile web browsing deal (release).

Gravity Delivers Mobile Video Psychics: Australian technology provider Gravity has launched the country’s first live interactive video service for mobile phones, a live video chat psychic readings service called 1902 BEYOND (1902 239663). The platform for the video service includes an integrated billing service that handles the billing for the content provider (release).

Jan 21, 2008 8:39 AM ET

Posted In: Advertising, Entertainment, Music, Social Media, Companies, 3 UK, Vodafone, Countries, Europe

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