Mobile Content Bits: Treemo On T-Mobile; go2 Adds Traffic; Millennial Video Ads; Glu, N-Gage Games
—Treemo added to T-Mobile deck: Treemo, a Seattle-based mobile social network, announced today that it has been added to the T-Mobile deck, in addition to AT&T (NYSE: T) and Cricket Mobile. Treemo said the social network, which is most commonly used by teens to upload and comment on photos, is now also available as a Web app on the iPhone and has been redesigned. New features allow users to personalize their mobile pages by picking their own colors, images and content. Also each user can have a unique text message address. For example, if a person text messages a user’s profile name, “like JaneDoe” to 873366 (or Treemo), it will go right to the user’s profile page.
—go2 Media gets traffic from Navteq: Go2 Media said today it is adding traffic information from Navteq, allowing them to find the nearest gas station or alternative routes on their phone. They can also sign up for alerts.
—RipCode provides mobile video services to Millennial: Millennial Media, a mobile advertising company, said today that is partnering with RipCode to let its advertisers and publishers add video campaigns to its ad network.
—Glu (NSDQ: GLUU) gets HipSoft’s “Build-a-lot” license: Glu announced today that it signed a deal with HipSoft to develop the Build-a-lot casual game for mobile. The agreement gives Glu multi-year, exclusive rights to develop “Build-a-lot” in North and Latin America. The game will launch early next year.
—Reset Generation launches on N-Gage: Nokia (NYSE: NOK) said today that Reset Generation is now available on N-Gage and the PC. In the game, the player must rescue the princess after choosing a hero with superpowers. The multi-player game can be played on both the PC and the phone. Developed by Finland-based RedLynx, the game’s soundtrack was composed by Los Angeles-based chiptune band 8 Bit Weapon using old video game machines as instruments.
Posted In: Advertising, Entertainment, Gaming, Media & Publishing, Social Media, Companies, Nokia, T-Mobile, Countries, Latin America
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