—SinglePoint launches mobile ad platform for TV campaigns: Bellevue-based SinglePoint announced today it has launched SingleBrand, a platform that allows mobile ads to be included in TV text campaigns. For example, when a person watching TV casts a vote about a TV show on their phone, they may thank you in response that includes an advertisement. The ad can offer things such as click-to-call, click-to-link, and click-to-SMS. It can also support ticketing, coupons, video streaming and content download. SinglePoint would not say which of its current customers are using its ad services, but said in general, it has processed almost 100 million interactive transactions during the past year.

—Skyfire releases mobile beta: Skyfire has released the beta version of its mobile browser for Symbian phones, which dramatically increases its reach. Matt had a play with it on a Windows handset a few days ago and was pretty impressed. (VentureBeat)

—Social networkers use mobile content: A survey by ABI Research has found that people who use social networks are twice as likely to own a smartphone and are much heavier consumers of digital content including SMS, mobile email, photos, music, games and mobile TV than average mobile phone users. Not entirely surprising, so what’s the take-home message? “Advertising on social networks isn’t working particularly well, so promotion of mobile content on online social network sites should be a high priority for mobile operators, content distributors, media companies, and advertisers.” (release)

—Telegraph.co.uk rolls out WAP versions: The paper has rebooted its mobile web offering in line with its ever so clean new desktop website at Telegraph.co.uk/mobile/, with standard, enhanced and WAP versions available for a variety of handsets. More details at paidContentUK...

—Pepperjam and M3 Mobile form JV: Norristown, Penn.-based Pepperjam (), a marketing agency and M3 Mobile, a mobile marketing agency, said today it has created a joint venture named pepperjamMobile Powered by M3 Mobile. Together, they are working on building a technology that create one platform to help advertisers in both mobile and internet marketing.