Mobile Content Bits: Rock The Mobile Vote, NBC Series, CBS Mobile Hurricane; Vodafone Stores
—*AT&T* partners with Rock The Vote, FunMobility to reach young voters: Another election that’s obligatorily being pegged as the one that will bring out the youth vote is nearing and AT&T (NYSE: T), Rock The Vote and FunMobility are hoping to reach those evasive potential voters with a suite of politically-minded mobile content. Trouble is, will wallpapers or special ringtones recorded by pop artists really translate to a record-high turnout at the voting booth? We’ll withhold judgment for now, but we wouldn’t bet on it. For its part, FunMobility is donating half of its net revenue to support the Rock The Vote campaign. (Release).
—NBCU rolls out new multi-platform series: NBC Universal (NYSE: GE) Digital Studio is launching a new short-form series next week that will span 50 episodes starring Rosario Dawson and Justin Hartley. The sci-fi series, Gemini Division, will play on NBC Mobile, NBC.com, SciFi.com, a dedicated microsite, video-on-demand services and gaming platforms, the company said. Intel (NSDQ: INTC), Cisco (NSDQ: CSCO), Microsoft (NSDQ: MSFT), Acura and UPS have all signed on as advertisers that will see their brands integrated into the series’ storyline. (Release).
—CBS Mobile launches News Hurricane Center: CBS (NYSE: CBS) Mobile has tapped Quattro Wireless to build a made-for-mobile severe resource that will allow users to gain access to up-to-the-minute storm information and relevant thunderstorm and hurricane updates from their mobile devices. The CBS Mobile News Hurricane Center, which will pull content from AccuWeather.com, will operate under the CBS News Mobile website.
—Wi-Fi-enabled devices popping up on more Wi-Fi networks: Boingo Wireless CEO David Hagan told Unstrung that Wi-Fi devices such as mobile phones now comprise 15 percent of all usage across the Wi-Fi networks supported by the company. A few years ago, the number was closer to one percent, an increase that dramatically highlights consumers growing appetite for content on their mobile devices.
—Vodafone adds 50 stores, 500 staff: Vodafone (NYSE: VOD) plans to add 50 more retail shops to its 350 existing stores over the next 12 months, The Independent reports. The company is also hiring 200 additional employees in addition to the 300 already being recruited for in-person customer service. Bristol, London and Liverpool are set to receive the first new outlets in the fall with the rest opening doors before next summer.
Posted In: Entertainment, Media & Publishing, TV, Social Media, Video, Companies, AT&T, CBS, NBC Universal, Vodafone, Countries, Europe, UK
iTunes Apps (Free)
Social Standing
Which media brands are getting a lift from Tweeters and bloggers right now -- and which are getting panned?
Show Me: