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Mobile Content Bits: Pandora Gets Ads For iPhone App; Russian Retailer Euroset Sold; SMS; Qualcomm

Pandora lining up advertisers for iPhone app: Best Buy and Beck’s beer have signed up with Pandora to be month-long sponsors of the streaming music company’s iPhone application. Best Buy, which is the first company to back Pandora’s popular iPhone application, saw its campaign go live today and Beck’s beer will take its place in 30 days. The Oakland, Calif.-based company says 1.1 million iPhone and iPod Touch users have downloaded the application since it launched July 11. (Release).

Biggest Russian mobile Rretailer Euroset changes hands: Investment company ANN has acquired Russian mobile phone retailer Euroset for about $400 million and took on debts amounted to about $850 million, Russian business newspaper Kommersant reports. Euroset is Russia’s largest cellphone retailer with 5,000 shops in Russia and neighboring countries and 2007 revenues that reached $3.6 billion.

SMS putpaces calls by almost double in Q2: Nielsen: Cellphone users in the U.S. typically sent or received 357 text messages per month in Q2 compared to the 204 phone calls they took or initiated in the same period, according to a Nielsen Mobile survey. Although there’s been an average of more text messaging than calls since Q4 2007, Nielsen Mobile concluded that the gap between SMS and calls grew substantially since then when 213 calls were made for every 218 text messages. Text messaging is up 450 percent from two years ago and Q2 was the second consecutive period that saw SMS steadily outpace voice calls. It’s worth noting however, that Nielsen Mobile tracks calls and not minutes used. The survey, which pulled billing activity from 50,000 postpaid customers on the top four carriers, found that teens aged 13-17 send an average of 1,742 text messages per month while 18-24 year olds came in second with an average of 790 text messages.

Qualcomm (NSDQ: QCOM) To Integrate Satellite In Multi-Mode Chipset: For a company that presents such a united front when it comes to technology choices, Qualcomm has never shied away from putting opportunity above its preferences on proprietary technology when it comes to actual products in the form of chipsets. An agreement announced today by SkyTerra Communications, ICO Global Communications Limited and Qualcomm takes things a step further, particularly on the video component. Qualcomm already makes chipsets with DVB-H on board and this new deal marks the company’s first satellite-capable chipset – both of which compete with the company’s MediaFLO subsidiary. Qualcomm’s new multi-mode chipset that be available in 2010 will support the L- and S-band frequencies in which ICO and SkyTerra’s Mobile Satellite Ventures operate. ICO’s working on a nationwide mobile video broadcast service that will first target backseat screens in car and might eventually move into cellphones. MSV provides voice and data services over satellite for public safety, security and fleet management in the United States and Canada. (Release).

Sep 22, 2008 2:15 PM ET
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Posted In: Entertainment, Music, Companies, Apple

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