Mobile Content Bits: Obama Texts 2.9 Million; Kinoma Player, Hi5 Mobile; USOpen.org WAP; MailTXT
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—2.9 million text messages sent from Obama campaign: Nielsen Mobile estimates 2.9 million people received a text message from the Obama campaign that named its vice president over the weekend. Nic Covey, director of insights at the firm: “While much has been said of the timing and the scoop by news outlets, Obama’s VP text-message still ranks as one of the most important text messages even sent and one of the most successful brand engagements using mobile media. The value of the message goes far beyond the 26 words and 2.9 million recipients. Here, Obama branded himself as cutting edge, inflated the already enormous press attention paid to his VP pick and further established a list of supporters’ most coveted form of contact: their cell phone numbers.” (Release).
SEE ALSO: One For Actual Journalism: Barack Obama VP Pick Fails To Arrive First Via SMS And E-mail
—Kinoma releases mobile media Browser and player: Kinoma has launched Kinoma Play, a new mobile media browser and player that brings media capabilities to Windows Mobile smartphones. The application includes Kinoma Guide, a built-in search mechanism and catalog of more than a terabyte of media available online. Kinoma Play costs $29.99 and is compatible with Windows Mobile 5.0 and higher. (Release).
More after the jump...
—Hi5 Mobile launches in 26 languages: San Francisco-based Hi5 launched a mobile version of its social network service in 26 languages, CNET reports. The site, which is used a lot in Latin America, has been optimized for the iPhone, BlackBerry and handsets from Nokia (NYSE: NOK) and Samsung. Hi5 doubled its visitor count over the past year, and recent comScore statistics show the social-networking space in Latin America has grown by a third since mid-2007.
—USOpen.org launches WAP site: USOpen.org has launched a WAP site and a variety of fresh mobile content (http://www.usopen.org/en_US/interactive/sms/index.html?promo=hp_features) along with almost 50 different types of text alerts, MobileContentTodayreports. The site also launched a mobile sweepstakes with an opportunity to win a trip to the 2009 U.S. Open.
—Daily Mail offering 50 SMS messages to new users: The Daily Mail (LSE: DMGT) is giving new MailTXT users 50 SMS messages that can be sent to any mobile network worldwide. The service, which launched in the spring, has become an important promotional, informational and advertising tool, the paper said. MailTXT aims to give wireless customers a less expensive alternative when it comes to SMS, but also give customers access to the paper’s headlines and weekly polls.
Posted In: Entertainment, Sports, Search, Social Media, Technologies / Formats, Countries, Europe, UK
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