—Google (NSDQ: GOOG) Improves Search On Android/iPhone: Google has improved its search function on Android and the iPhone, giving those who use the search widget on the Android home screen, the built-in search box of the iPhone’s Safari browser, or google.com on either device, search results optimized for their specific device. In its mobile blog, Google said results would now load faster and would be formatted to fit the screen so users didn’t have to zoom or scroll side-to-side. They’ve also added touchscreen-friendly buttons and expandable maps for local business results. The optimized search results is available only in U.S. English for Android and for iPhone and iPod touch devices with firmware 2.x.

—College football increase mobile traffic to ESPN: ESPN (NYSE: DIS) said today that traffic to college football content on ESPN’s mobile web “explodeds’ during the college football regular season, with 59.9 million visits and 639 million page views, representing 185 percent growth compared to last year. Release

—itsmy.com offers automakers free ads: Mobile social network itsmy.com is offering U.S. automakers 100 million mobile banner ad impressions for free to support the struggling industry, reports MediaPost. The total value of the offer is worth about $400,000 since it typically charges $4 for CPMs fo rits network banners. In a statement, the company said: “Many itsmy.com community members from U.S. cities such as Detroit that are now suffering the impacts of the economic crisis love the idea to support the people and companies with personal actions like car advertising on their personal mobile homepage.” The social network has about 2.5 million registered users and 4.5 million mobile Web pages.

—Adaptix sues Clearwire (NSDQ: CLWR) and Sprint (NYSE: S) Nextel: Dallas-based Adaptix has filed a lawsuit in the U.S. District Court in Texas claiming that Clearwire and Sprint Nextel infringed upon several of the company’s patents when the companies launched networks based on the WiMax standards. The company wants to recover an unspecified amount of damages for the alleged patent infringement. Representatives for Adaptix, Clearwire and Sprint all declined to comment on the lawsuit, reports FierceWireless.