—Telefonica: The mobile operator has signed a deal with Genasys to develop value-added location-based services for its 130 million subscribers in Latin America. As part of this, it will be rolling out the Gypsii location-based social network service to customers. Gypsii, which has been marketing itself primarily in developing countries since May 2009, says it picked up one million new users in the last quarter.

—Red Cross: More than $32 million was raised through the charity’s 90999 Haiti texting service. MGive, which powered the service, says it processed more than $37 million in text donations overall for Haiti relief efforts.

—American Greetings: The card company has launched an MMS service for its e-cards, in partnership with video messaging company Mogreet. Users can send e-cards directly from American Greetings’ website; the service works across 2,500 different handset models and with most of the U.S. wireless operators.

—Handmark: The mobile app developer behind Zagat to Go has turned its “hand” to the Winter Olympics. Winter Sports Live provides news, updates on individual events, photos and features, and is free to download from Apple’s App Store and BlackBerry’s AppWorld.