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Mobile Content Bits: CBS Ad Campaign On Starbucks’ Wi-Fi Page; Data Revenues; ESPN Deportes; Quattro

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CBS teams with AT&T* for exposure at Starbucks with Wi-Fi: CBS (NYSE: CBS) says it’s doing a first here by targeting Wi-Fi users at Starbucks locations to promote some of the network’s shows on AT&T’s Wi-Fi login page. Worst Week, a comedy which premiered on CBS last week, is now running a two-week-long ad campaign on the main AT&T (NYSE: T) Wi-Fi page. Release.

Mobile data now at 20 percent of all wireless revenues: Data now represents 20 percent of all wireless revenue, according to a new report from Chetan Sharma Consulting. In some cases, data is contributing close to 40 percent of revenues at some leading operators. Despite all the growth in data revenues however, it’s not making up for the decline in average per-user revenues on voice services. On other fronts, China surpassed 600 million wireless subscriptions in August while India crossed the 300 million mark. Globally, wireless subscriber penetration slid above 50 percent. Release.

ESPNdeportes.com on ESPN mobile WAP site: ESPN (NYSE: DIS) Mobile is wrapping its Latino-focused ESPN Deportes channel into its mobile WAP site lineup. Like ESPN Mobile’s other WAP offerings, the site will include one-click access to news, scores and statistics. The company’s mobile websites have been among the top 10 most trafficked sites on mobile in the U.S. Futbol will be prevalent on ESPN Deportes’ mobile site with soccer coverage from leagues in Mexico, Argentina, Brazil, England, Spain, MLS and other leagues in Latin America. ESPN plans to add more coverage of rugby, Latin American baseball, basketball around the globe and Spanish-language breaking news and team alerts. The site will also be optimized for smartphone operating systems including the iPhone. Release.

Hachette Filipacchi inks advertising, development deal with Quattro: Quattro Wireless has redesigned the mobile properties of Car and Driver, Elle, ElleGirl, ElleGirl Latina, Premiere and Woman’s Day under a multi-year deal with Hachette Filipacchi Media U.S. The mobile publisher and ad network is also managing external advertising sales for the mobile sites. HFM U.S. first launched its properties on mobile in 2006. Release.

Sep 29, 2008 6:03 PM ET

Posted In: Advertising, Entertainment, Sports, Media & Publishing, Companies, Apple, AT&T, CBS

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