—3UK/Fun Text: 3 UK is adding Fun Text - a cutesy picture messaging service - to its Planet 3 mobile web portal. Cambridge-based Fun Text - which routes basic graphics and videos from a “premium” catalogue over MMS, has had the portal carry its WAP-based service since December, but 3 UK is the first carrier to link to its new client app, which supports Nokia (NYSE: NOK) N95, N73, E65 and 6120 handsets.

—AOL (NYSE: TWX) iPhone search: AOL said today it has just launched a version of AOL Mobile Search specifically for the iPhone. Both iPhone and iPod Touch users can access the beta version of the search site by going to http://search.aol.com on their device. Of course, people with other phones will be able to access the same URL, but it will render differently for them. iPhone users will be able to touch the screen to click on a map or to call a business listing. Other users will have to scroll down and click.

—Time.com For iPhones: Time.com said it has also launched a special version of its site for iPhone and iPod touch users. With the help of Crisp Wireless, Time will offer iPhone users access to exclusive content, such as the 24/7 political tipsheet “The Page,” weekly newsmaker interview feature 10 Questions, Quotes of the Day and interactive photo essays.

—Ads Come to Egypt: Italian mobile content company Buongiorno (BIT: BNG) said today it has signed a deal with Vodafone (NYSE: VOD) Egypt to help launch its first mobile advertising program. Some of the first advertisers are BMW, P&G, Pepsi and Hyundai. The program will include several types of ads, including MMS, WAP Banner, SMS and Interactive Voice Response.

—RealNetworks (NSDQ: RNWK) and RollingStone.com: Real launched a mobile-optimized site for RollingStone.com, which is operated by Rhapsody America, a joint venture between Real and MTV. To build it, Real tapped into the RSS feeds on RollingStone.com to create the mobile site. The site is published up to 12 times a day to show new content. The feeds include: Rock and Roll Daily; Nat’l Affairs Blog; New Music Blog; Features; Cover Stories; Album Reviews; Movie Reviews and more.