TV viewership didn’t drop off in Canada during the Olympics despite a jump in mobile and online access, the Canadian Press reports. CBC generated more than 46 million page views during the Olympics – nearly double the 27 million page views it registered during the 2004 games. The CBC website had just over 1,500 hours of Olympics coverage, which clocked a total of 3.2 million live streams and 1.7 million on-demand streams, the company said. All this and 24 million people still tuned in to watch the Olympics on CBC Television, CBC Newsworld and the network’s bold channel, the broadcaster said.

Scott Moore, CBC’s executive director of TV sports, told CP: “You want to drive people to the Internet and give them more information on the Internet, and then bring them back to the network. I think we did that very well… I think it shows that viewers want to be able to access content where and when they want it and that won’t hurt television numbers.” (Release).