Microsoft To Sell And Manage Third-Party Ads For CNBC WAP Site

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Microsoft To Sell And Manage Third-Party Ads For CNBC WAP Site

Microsoft (NSDQ: MSFT) has its first U.S. mobile ad syndication deal: CNBC. Microsoft is the exclusive third-party advertising provider on CNBC’s WAP site for display ads, the two companies announced today. Ford Motor Co. will be one of the first companies to launch an ad campaign under the extended partnership between the two companies. Microsoft mobile advertising, which was created in part through the acquisitions of Screen Tonic and aQuantive, is also available in the UK, Australia, France, and Japan, among others. Release.

Matt Kapko Sep 22, 2008 12:48 PM ET

Posted In: Advertising, Companies, Microsoft, NBC Universal, cnbc

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