The EU’s controversial decision to back DVB-H technology as the standard for mobile TV broadcasts in all member countries is under attack from Germany, Britain and the Netherlands, reports the FT. EU media commissioner Viviane Reding, who first pushed for the standard in July, wants to put DVB-H on a list of official standards, and could compel member states to adopt the mobile technology as early as next year. Germany, Britain and the Netherlands, however, say that no system should be made mandatory and that the market should be allowed to decide.

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Not all the member countries are upset. DVB-H, created by an industry consortium that includes Nokia, (NYSE: NOK) has a strong supporter in Finland. Reding contends that choosing a single standard will spur the take up of mobile TV. She’s also said that time is of the essence, especially as 2008 is an especially busy year for sports—a known driver of mobile—with both the European Football Championship and the Beijing Olympics on tap.