MediaFLO’s Mobile TV Service Not Gaining Traction Company Wants
The growth of mobile TV has been “going slower” than Qualcomm’s MediaFlo would like, reports RCR News. Qualcomm (NSDQ: QCOM) CEO Paul Jacobs put some of the blame on carriers, which he said hadn’t spent a lot of advertising on it to this point, adding that some might be waiting for MediaFlo’s coverage to expand. MediaFlo rolled out mobile TV services with Verizon Wireless (NYSE: VZ) more than a year ago, where the service costs a pricey $15-25 a month and is only available in 59 cities across the country. Plus, subscribers have to upgrade to an even pricier handset that’s compatible with the service. AT&T (NYSE: T) Mobility had talked of launching it back in February 2007, but the service has been delayed several times now. Jacobs said the service wasn’t as “nationwide” as they’d like, but had to wait until February 2009, when TV broadcasters are set to move off the spectrum to get the “real digital transition done.” Jacobs’ comments come a little more than a week after the European Commission threw its official support behind mobile TV broadcast standard DVB-H, prompting many analysts to question whether mobile users even want broadcast TV services, or prefer shorter, YouTube style clips.
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