Aegis Group has sharpened its focus on wireless, snapping up Marvellous Mobile, a mobile ad agency whose client roster includes Vodafone and GlaxoSmithKline and Coca-Cola’s Sprite brand. (Marvellous collaborated with digital agency Isobar to create Sprite Yard, a mobile social networking community and platform.) New Media Age (reg.req.) reports the deal is “said to be worth 10 million pounds” ($19.6 million). Aegis has not officially disclosed the terms of the deal.

SEE ALSO: Coca-Cola Plans Mobile Social Network To Promote Sprite