JiWire, the San Francisco-based company that started off as a Wi-Fi directory and evolved into an ad network that helps Wi-Fi hotspots generate revenue, has raised $11.1 million in new funding, reports peHUB. The company also sold another $1.53 million of warrants, which could be converted into around $3.88 million of preferred stock. JiWire declined to comment on the funding, but peHUB reported Comcast (NSDQ: CMCSA) Interactive Capital participated in the round, and that Comcast’s David Horowitz will join the board. Previously, JiWire raised around $11.5 million from investors including Draper Fisher Jurvetson, DFJ Frontier, CNet and Panorama Capital.