This has been in works for a while: we broke the story about Jamdat co-founders leaving EA in fall 2006, and now they have come out of woodworks (or at least PEHub dug it out): The trio—Scott Lahman, Austin Murray and Zack Norman—are launching a new startup called Gogii, which for now is stealth, but regulatory filings describe it as “marketing solutions related to mobile phones.”. The company has also raised $5.175 million in its first round of funding led by Kleiner Perkins Caufield & Byers.

SEE ALSO: Jamdat’s Co-Founders Leaving EA Mobile

Interesting aside: Former Jamdat CEO Mitch Lasky is now a partner at Benchmark, and Dan Primack at PEHub wonders why Gogii went for Kleiner instead of Benchmark.