Apple’s new mobile advertising strategy: After Google outbid Apple and spent $750 million to purchase AdMob, Apple went out and purchased Quattro Wireless. Now, sources are saying that Apple aims to create “new kinds of mobile ads,” which wouldn’t really compete with Google, but to make searching on mobile phones (and presumably mobile search ads) obsolete. The sources would not say how Apple plans to do this, it could tap into user data and location information to make ads more relevant. Theories also suggest Apple could have someone shake the device to win a rebate the same way they do to roll dice in games. Apple’s CEO Steve Jobs has appointed Quattro CEO Andrew Miller as the VP of mobile advertising, which is the first person who has ever been assigned to online advertising.

Apple’s new take on M&A: Apple has also hired Adrian Perica, an M&A specialist, formerly of Goldman Sachs, to better compete for deals, according to BusinessWeek. Historically, Apple was never eager to grow by acquisition. Since 1997, Apple has bought only 11 small companies, but that’s set to change. So, what will Apple buy next? AllThingsD suggests Adobe, which has rumored to be a potential candidate for a long time. Whether Apple is considering big-ticket items, like Adobe (NSDQ: ADBE), it’s unclear. It’s market cap is currently at $18.66 billion.