The Guardian
trending topics
Close Box

Our news

Yes, it’s true: We are joining GigaOM...


Report: iPhone Owners Favor Personal Uses, Other Smartphones More For Business

  • Comments Comments (View)
  • Text Size: A A

imageA survey of 600 smartphone users by Compete (part of TNS Media) has added some weight behind the widely held notion that the iPhone is mostly a consumer device, while most smartphones are targeted at business users. “73 percent of iPhone owners used their mobile devices primarily for personal reasons, like entertainment. By comparison, 59 percent of owners with other types of smartphones—from manufacturers like HTC, Research in Motion (NSDQ: RIMM) and Nokia—primarily used their devices for business and work-related needs” reports the New York Times.

The release breaks down some stats comparing iPhone users with other smartphone users. More than half of all smartphone users in the survey said they had spent more than $5 on an application—24 percent said the maximum they had spent was between $10-$50, and 28 percent pegged it as $5-$10. iPhone users spend a bit less on average on individual applications, with 86 percent paying at most between $.99 - $9.99 for an app, but they tend to buy more (83 percent have downloaded at least 6 apps).

A proper breakdown is after the jump.

iPhone users mostly download games (79 percent), entertainment (78 percent), weather (57 percent) and music (55 percent). However, the most used applications were weather-related applications (39 percent); Facebook (25 percent) and Games (20 percent). The biggest indication that the iPhone is favored by consumers comes from the fact that only 2 percent of iPhone owners said they had never downloaded a single application to the handset, compared to 27 percent of smartphone owners. The most common reason for not having downloaded an application? “41 percent said they don’t see a need to add applications”...they’ve got their e-mail and other work-related services and that’s all they want.

Apr 28, 2009 4:08 PM ET

Posted In: Gadgets, Research & Metrics, Companies, Apple

(Page 1 of 1)


The Bestsellers

From iTunes and YouTube to Facebook and Kindle, the most popular content on the web, free and paid.

Last.fm Songs Last.fm Songs
See The Other Bestsellers »

Jobs RSS Job Listings

Social Standing

Which media brands are getting a lift from Tweeters and bloggers right now -- and which are getting panned?

"Sentiment" Scores for All the Companies »

Sponsors

Staff