Report: iPhone Owners Favor Personal Uses, Other Smartphones More For Business
A survey of 600 smartphone users by Compete (part of TNS Media) has added some weight behind the widely held notion that the iPhone is mostly a consumer device, while most smartphones are targeted at business users. “73 percent of iPhone owners used their mobile devices primarily for personal reasons, like entertainment. By comparison, 59 percent of owners with other types of smartphones—from manufacturers like HTC, Research in Motion (NSDQ: RIMM) and Nokia—primarily used their devices for business and work-related needs” reports the New York Times.
The release breaks down some stats comparing iPhone users with other smartphone users. More than half of all smartphone users in the survey said they had spent more than $5 on an application—24 percent said the maximum they had spent was between $10-$50, and 28 percent pegged it as $5-$10. iPhone users spend a bit less on average on individual applications, with 86 percent paying at most between $.99 - $9.99 for an app, but they tend to buy more (83 percent have downloaded at least 6 apps).
A proper breakdown is after the jump.
iPhone users mostly download games (79 percent), entertainment (78 percent), weather (57 percent) and music (55 percent). However, the most used applications were weather-related applications (39 percent); Facebook (25 percent) and Games (20 percent). The biggest indication that the iPhone is favored by consumers comes from the fact that only 2 percent of iPhone owners said they had never downloaded a single application to the handset, compared to 27 percent of smartphone owners. The most common reason for not having downloaded an application? “41 percent said they don’t see a need to add applications”...they’ve got their e-mail and other work-related services and that’s all they want.
Posted In: Gadgets, Research & Metrics, Companies, Apple