What’s your background? “I’ve been at Yahoo (NSDQ: YHOO) for nine years in a bunch of different positions, but I’ve always focused around the customer. I feel my job has always been to have the pulse of the customer…We always feel in the U.S. that one size fits all and works everywhere else. I moved my wife to Singapore for two years, and I was always going to places like India, Vietnam, Malaysia. Globally, English isn’t a standard. We need to thinking about how to localize and how to make it relevant in most parts of the world. I spent a lot of time in Europe too.

What about Yahoo’s new CEO Carol Bartz?: “She loves mobile. What you see from her is…she’s very focused on the organization. I think back to what she’s talked bout since joining, and she wants to make Yahoo an easier place to do business with and wants to deliver great customer experiences—that can go to mobile or the PC. We’ve reorganized to make sure we do it globally. It’s about the end user and the customer, and that’s what I’ve been talking about since day one.” You had a lot of success in Asia: “I think we’ve done tremendous things for the territory, but it never stops there. That was phase one. People say, ‘Are you kidding?’ Nope. That’s how we started. This group was going to focus on making services available to users, and then we were going to focus on distribution and partnering, and now it’s time for us to deliver. We are talking to all the advertisers, and we are still working on it. We are are also working on our own and operated sites, as well. There’s a lot more we can do.”

Marco’s goal was to bring in $1 of profit for the group. Is that still the goal?: “I want to bring in more than $1! Here’s what I like to say about advertising. Before I moved back to the U.S. in December, I went to Hong Kong to speak at an event. I was in a roomful of advertisers and I looked around the room, and asked, ‘how many of you are interested in mobile advertising?’ And 70 percent of people raised their hands. Then I asked, ‘how many of you have bought on mobile?’ And all the hands went down. I asked this group why, and what you hear is the complexity, the unknown. I feel that it is our job to get ahead of it and educate them on why they should purchase on mobile. It doesn’t have to be the $100 million campaign.”

But I hear there are going to be $100 million campaigns this year…is this the year for mobile advertising?: “It’s the year advertising will get more meaningful for companies. For me, it may start with a smaller number, but the reality is that it’s quickly growing. Even in these times, companies still want to experiment on mobile. I’m saying, try it and let me prove it to you, and if you don’t want to come back, don’t come back. We’ll give it a shot, and we’ll make it easy and they will come back…I do agree when you take a step back, this industry is ripe. If you continue to think about the customer first and we educate and work with advertisers and publishers, then we can grow this industry together.”