—TV company Star India has signed a deal with Sony Ericsson to embed its mobile TV application Plus on two Cybershot/Walkman handsets. Star already has about 40,000 customers of its mobile TV application on various Indian carriers, who downloaded it for free and pay Rs 30 (US$0.77) a month for the service. Star hopes having the application embedded on handsets will improve the take-up of its service, and has offered incentives to Sony Ericsson including preloaded exclusive mobile video clips on the phone and setting up a Sony Ericsson zone on the Plus application. (India Business Insight)

—MTV Network’s various mobile channels did well in 2007… or at least, recorded some good percentage growth. MTV Mobile streams grew 90 percent in 2007 compared to 2006, while VH1 streams grew by 100 percent and CMT recorded a 252 percent surge. The most viewed show content on MTV Mobile was the original made-for-mobile series, Dances From the Hood.

—Mobile TV ‘superstars’ could emerge from dragged-out writers’ strike: Really?

—BBC unveils rules for programme phone-ins: From this week, the price of calls to BBC programmes using premium rate lines will be capped at 15p.

—LG Develops Mobile TV Technology for North America: Yet another mobile broadcast TV technology, with the bonus of this one being that it doesn’t require new frequencies.