So it starts: Helio brand has been integrated within Virgin Mobile USA (NYSE: VM), after the acquisition earlier this year. At CTIA, the company announced its new branding, at least for Helio: “Helio By Virgin Mobile:  Plan To Have It All.” And VMUSA did get all of Helio for the cheap, so works both ways…

SEE ALSO: @ CTIA: Virgin Relaunches Helio; Glu Mobile Game; AT&T Adds Communities

Immediate plans include the launch of the Shuttle, VMUSA’s first handset enabled which integrated Helio services as Buddy Beacon; and the enhancement of Helio’s $80 a la carte plan, effective today, to include unlimited minutes rather than the current 1500 minute allocation. More information is available at http://www.helio.com.

As for the transition of Helio’s approximate 170,000 postpaid members into VMUSA, that’s done..for now, the two customer care services and sales operations are separate, with further integration planned over the next several months.