Hands-On Mobile, mostly known for its mobile games business, now hopes to tap into the outside developer community. The company is leveraging mixt, its lesser known thin client portal, to increase the distribution of web-based applications. Hands-On Mobile Developer Network, which is open for beta after a couple months of testing with hand-picked developers, is a new business area for the developer. “Any developer with no mobile experience can build an application just as rich as we do,” CTO Michael Temkin told mocoNews.

Hands-On Mobile is offering a 60-40 revenue split with developers. For reference, Apple (NSDQ: AAPL) recently introduced an industry-best 70-30 split on application fees. In general, there’s a lot of hype about the opportunity to “tap into” developers, but the market is getting even more fragmented with new platforms entering the stage quite often. With built-in support for general billing and advertising from AdMob, Millenial Media and JumpTap, Hands-On Mobile is enabling developers to make money with ads, premium fees, subscriptions or micro transactions.

With all of the content being refreshed on the server side rather than through a handset download, developers can write their applications in familiar XML code and let Hands-On Mobile make sure it renders correctly on more than 500 mobile phone models. The company hopes it can attract major media companies that might not have dedicated mobile development teams, but are otherwise looking to make greater plays in mobile. The platform also frees developers up from having to build applications that apply to the lowest common denominator. Developers can sign up for the beta program and submit their applications for usual carrier compliance testing online.