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GPShopper Receives First Round Funding From Allen & Co. for Mobile Product Search

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New York-based GPShopper, a startup focusing on product search for mobile, has raised an unspecified first round investment from investment bank Allen & Co. The company aggregates real-time retail inventory info, delivering it to shoppers based on zip code or GPS information. The plan is for retailers to pay for inclusion, with GPShopper receiving a cut every time a user clicks on a product link. In June, it launched Slifter, a mobile shopping service, through Sprint (NYSE: S) Nextel’s network. Release (.pdf)

Nov 8, 2007 6:51 PM ET

Posted In: Money, M&A & Venture Capital, Search, Technologies / Formats, Companies, Sprint

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